Vimto, a cordial of fruit juices is considered an important energy boosting accompaniment to the Iftar, the evening meal that breaks the Ramadan fast. It isn't surprising to find most supermarkets placing huge displays of Vimto at the store fronts as muslims in Dubai begin stocking up their favourite drink. Despite the high energy campaigns by the manufacturers in the past, I had not got myself to buy a bottle of the maroon drink. As I did my grocery shopping last evening, I finally got myself 2 bottles of the fine drink.
Read about the history of Vimto here